Google buys undisclosed smartwatch technology from Fossil for $40 million, includes some personnel


Google's wearables platform hasn't been as successful as Android itself, but that isn't stopping Google from investing in it further. Today Fossil has announced that Google is acquiring undetermined "smartwatch technology" it is currently developing for a cool $40 million. Together with the IP acquisition, Google is also picking up part of Fossil's research and development team, with the sale set to close this month.
Precise details aren't certain, and we're as curious as you are when it comes to the nature of this new technology, still allegedly in development. All we know is Fossil and Google seem to think it's a pretty big deal. "We’ve built and advanced a technology that has the potential to improve upon our existing platform of smartwatches." said Greg McKelvey, Executive Vice President, and Chief Strategy and Digital Officer at Fossil Group. "Together with Google, our innovation partner, we’ll continue to unlock growth in wearables."
Still, this move is at least partly reminiscent of Google's HTC's hardware team acquisition in 2017-2018. Perhaps in-house wearable hardware may finally be in the pipeline?
For context, Fossil Group owns and licenses a sizable chunk of fashion-oriented watch (and smartwatch) brands, including Misfit, Skagen, Armani, Michael Kors, Marc Jacobs, Kate Spade, and Fossil itself, among a larger list. The company invested heavily in Google's Wear OS for its own products, so it's not surprising it would be working as closely with Google as this announcement implies
We've speculated at the coming death of Wear OS, but Google's Stacey Burr, Vice President of Product Management for Wear OS, reiterated the company's long-term plans for the platform in the press release detailing the IP purchase: "The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry."
If any more information is revealed, we'll be sure to let you know. The full press release announcing the sale is embedded just below.

Comments

Post a Comment

Popular posts from this blog

Linktree’s free workaround lets you add multiple links to your Instagram bio

Image
Instagram only gives you one opportunity to link to outside resources inside its photo sharing platform. This might not be a problem for a majority of the users, but for those wanting a little more customization and even more options, it leaves much to be desired. Enter  Linktree , a free tool for Instagram designed to improve traffic to your outside link, be it a blog, portfolio, or store. How it works is fairly straightforward. After connecting Linktree to your Instagram profile, you’ll receive a single link to place in your Instagram bio. Once that link in place, you can customize what it’s linked to within your browser, be it a single website, or a collection of sites you’re looking to direct followers to Say you’re a photographer who’s using Instagram as a marketing tool for your wedding photography. Using Linktree, you can direct Instagram followers to your blog, your portfolio site, and even your other social media accounts. Until now, you would’ve been stuck choosing b
Read more

EVERYTHING WE KNOW ABOUT THE PIXEL 4, THE MOST-LEAKED PHONE EVER

Image
Google’s  Pixel 3 might have been the  most-leaked phone in history . Long before its unveiling, we knew practically everything about it from unboxing videos, photo comparisons, even a full review of the device. Surely, for the Pixel 4, Google would clamp down on leaks to leave some surprises for its debut on  October 15th , right? Let’s just say, if that was the plan, it didn’t exactly work out. We’ve now seen the Pixel 4 XL from every angle and in three different colors. At least seven different sources have touched this phone, many of them confirming the same specs. We not only know which cameras it’ll have, but also what they may be capable of, including air gestures (go figure). That doesn’t even count information Google has already shared  on purpose. So if you want to know almost everything about the Pixel 4 nearly a month before it’s announced, buckle up. We’ve sifted through all of the rumors and information we can find to compile everything we know — and everything we
Read more

Our favorite iOS apps for the iPhone and iPad in 2018

Image
As 2018 comes to a close, it’s time to look at some our favorite apps of the year. While not all of these are brand new, many of them popped up onto our radar for the first time in 2018, and are definitely worth the attention. Others are some of our favorites that are still best-in-class despite having been around for some time now. We aim to do things differently at TNW, and as such you’re not going to find the recommendations you’re probably used to seeing: Gmail, Skype, Dropbox, and the like. Instead, we want to focus on the best-of-the-best that you may not have heard of, and others that are just special enough to warrant a mention. As always, we’d encourage you to share some of your favorites in the comments below, or on Facebook. Enlight Pixaloop (Free Pixaloop  is one of my favorite apps on the market. Unlike typical image editors that allow you to remove red eye or apply a filter, Pixaloop allows you to create stunning photo animations with a few clicks on your
Read more