Nikon focuses on lenses with optics division as part of its restructuring plan

nikon announces optical engineering division restructure d review
As Nikon continues to move through a company restructure prompted by falling profits, the imaging giant is creating a new focus on lenses. On Monday, it announced the new Optical Engineering Division.
The move, which reorganizes the company’s optical engineering into one place, is designed to maximize what Nikon says is its greatest strength — optical technology. With the change, the company’s lens development, as well as optically relevant mechanical and system engineering, is now housed in its own division.
The new division is part of the Tochigi Nikon Corporation, a newly consolidated subsidiary of Nikon that contains all of the company’s manufacturing of optical components. Tochigi is also part of the company’s restructuring, created in February.
The move is designed to help Nikon maximize their position in the market by focusing on optical components such as lenses. “In addition to these advances for manufacturing technology of optical components,” Nikon’s statement says, “the newly established Optical Engineering Division will further improve our greatest strength, optical technology, by aggregating optical engineering functions, thereby helping to maximize our products’ competitiveness.”
The restructure comes at the same time the company is celebrating 100 years in business. Earlier on Monday, it announced several special edition products, including a new finish on the D5 and D500, as part of the centennial celebration.
Nikon announced its restructuring plan in November, saying the decision was made while the company was still in a financially strong position. The announcement came with a promise to focus on high-end cameras. So far, the restructure has led to a voluntary retirement plan and the reorganization of several sub companies. During the restructure, the company also canceled its DL line of cameras. While the company has ventured out into additional consumer markets, sales of the 360 camera have been reportedly slow.


Comments

Post a Comment

Popular posts from this blog

Linktree’s free workaround lets you add multiple links to your Instagram bio

Image
Instagram only gives you one opportunity to link to outside resources inside its photo sharing platform. This might not be a problem for a majority of the users, but for those wanting a little more customization and even more options, it leaves much to be desired. Enter  Linktree , a free tool for Instagram designed to improve traffic to your outside link, be it a blog, portfolio, or store. How it works is fairly straightforward. After connecting Linktree to your Instagram profile, you’ll receive a single link to place in your Instagram bio. Once that link in place, you can customize what it’s linked to within your browser, be it a single website, or a collection of sites you’re looking to direct followers to Say you’re a photographer who’s using Instagram as a marketing tool for your wedding photography. Using Linktree, you can direct Instagram followers to your blog, your portfolio site, and even your other social media accounts. Until now, you would’ve been stuck choosing b
Read more

EVERYTHING WE KNOW ABOUT THE PIXEL 4, THE MOST-LEAKED PHONE EVER

Image
Google’s  Pixel 3 might have been the  most-leaked phone in history . Long before its unveiling, we knew practically everything about it from unboxing videos, photo comparisons, even a full review of the device. Surely, for the Pixel 4, Google would clamp down on leaks to leave some surprises for its debut on  October 15th , right? Let’s just say, if that was the plan, it didn’t exactly work out. We’ve now seen the Pixel 4 XL from every angle and in three different colors. At least seven different sources have touched this phone, many of them confirming the same specs. We not only know which cameras it’ll have, but also what they may be capable of, including air gestures (go figure). That doesn’t even count information Google has already shared  on purpose. So if you want to know almost everything about the Pixel 4 nearly a month before it’s announced, buckle up. We’ve sifted through all of the rumors and information we can find to compile everything we know — and everything we
Read more

Our favorite iOS apps for the iPhone and iPad in 2018

Image
As 2018 comes to a close, it’s time to look at some our favorite apps of the year. While not all of these are brand new, many of them popped up onto our radar for the first time in 2018, and are definitely worth the attention. Others are some of our favorites that are still best-in-class despite having been around for some time now. We aim to do things differently at TNW, and as such you’re not going to find the recommendations you’re probably used to seeing: Gmail, Skype, Dropbox, and the like. Instead, we want to focus on the best-of-the-best that you may not have heard of, and others that are just special enough to warrant a mention. As always, we’d encourage you to share some of your favorites in the comments below, or on Facebook. Enlight Pixaloop (Free Pixaloop  is one of my favorite apps on the market. Unlike typical image editors that allow you to remove red eye or apply a filter, Pixaloop allows you to create stunning photo animations with a few clicks on your
Read more