Apple’s Clips app is iMovie for the next generation
When I opened up Apple’s new Clips app yesterday, as I’ve been doing for the past few days, I was greeted with the same photo-capture screen that’s prioritized in all the social “story” apps. Take a picture! Capture video! Share! Share everything! they scream at you. I added some text overlays and emoji, and fumbled my way through Live Titles, the feature that’s distinctive to Apple Clips. And eventually, I shared my Clips. But it took a while. Because Clips take a while. After Apple first announced its Clips video-making app a couple weeks ago , a lot of people — including me — wondered whether this was the company’s attempt to grab some of the attention that’s been siphoned by social apps like Snapchat, Instagram, and Facebook. After using the new Clips app for the past five days, it’s become clear to me that this is not Apple’s attempt at a “social” app, at least, not in the way that social networks work. Instead, it’s a video-making app that borrows some features fro