The Verge 2016 tech report card: Twitter

Another 12 months have flown by. As we look back at this year in tech, The Verge staff members are grading each major company and product category in the industry on how they fared in 2016.


It hasn’t been a stellar 12 months for Twitter. The company went public three years ago to a $25 billion valuation and the promise of growth that would launch it into the upper echelon of social networks. That vision hasn’t panned out, and 2016 furthered Twitter’s fate as a struggling Silicon Valley giant.
Twitter has watched half of its market capitalization vanish. It’s also been plagued by leadership exits and reshuffles, which have only accelerated since original co-founder Jack Dorsey took the reins as the official CEO last fall. Twitter’s vice president of product position was filled and vacated numerous times, while two of the company’s most influential executives resigned back in January.
Since then, a number of other Twitter employees and execs have either jumped ship or been laid off, draining the company’s artificial intelligence, commerce, media, and engineering teams of talent. In the last two months alone, Twitter lost both its chief operating officer and chief technology officer.
Over 2016, Twitter tried to reinvigorate its service with countless design tweaks and product launches. In February, the company rolled out its controversial algorithmic timeline in an attempt to increase user engagement. It inked a deal with the NFL to stream live football games and deployed a big product change that expanded the number of characters allowed in tweets. It also shut down Vine and integrated Periscope’s live streaming capabilities into the main Twitter app. (Twitter has since relaunched Vine as a standalone camera app with none of the social features.)
The sobering reality is that none of these changes have substantially boosted either the number of people that use Twitter every month or the amount of money the company makes on advertising. In its most recent earnings report in October, Twitter said it would lay off 9 percent of its work force, or around 350 people. Its monthly user base grew by a meager 3 percent year over year, to 317 million people. Snapchat is now used by more people on a daily basis than Twitter.

And how can we even talk about Twitter without bringing up its harassment issues? Abuse intensified in the run up to the 2016 US election, which saw President-elect Donald Trump wield Twitter in vicious, mean-spirited, and sometimes dangerous ways. His fans have followed suit. Neo-nazis and other members of the so-called “alt-right” movement now use Twitter to target media personalities. Epileptic journalist Kurt Eichenwald was attacked just this month when an anti-Semitic troll tweeted a flashing animation that induced a seizure. For its part, Twitter agreed to hand over data on the offending user.
Still, none of the company’s anti-harassment measures have gone far enough to curtail abuse or improve civility on Twitter. The company only started banning harassers, like right-wing provocateur Milo Yiannopoulos, after high-profile incidents like the racist hate campaign against actress Leslie Jones.
That ultimately brings us to Twitter’s uncertain fate. A sale of the company seemed imminent just a few months ago, with Salesforce leading the pack of interested companies -- Google and Disney included. But after a closer look, everyone walked away. Now Dorsey is stuck figuring out where Twitter can go and what it should do next.
It’s a sad state of affairs. Because for how dismal 2016 seemed for Twitter as a corporation, this year was an equally effective reminder of how vital the service is to our culture. Nowhere was Trump more relevant and influential than on Twitter. His tweets — still as volatile and free-wheeling as they were before the election — now carry the weight of the highest office in America.
Above all else, Twitter remains the fastest, purest distillation of internet discourse available. Where Twitter goes in 2017 is more important than a stock price; its direction could affect how we communicate and how information is disseminated around the globe.

VERGE 2016 REPORT CARD: TWITTER

F2016 GRADE

GOLD STARS:

  • Banning Milo
  • You can now stream football, if you're into that
  • Adding night mode

NEEDS IMPROVEMENT:

  • Harassment and abuse continues relatively unabated
  • User growth is flat and revenue growth is falling
  • Product has no clear direction
  • Nobody wants to buy it

Comments

Post a Comment

Popular posts from this blog

Linktree’s free workaround lets you add multiple links to your Instagram bio

Image
Instagram only gives you one opportunity to link to outside resources inside its photo sharing platform. This might not be a problem for a majority of the users, but for those wanting a little more customization and even more options, it leaves much to be desired. Enter  Linktree , a free tool for Instagram designed to improve traffic to your outside link, be it a blog, portfolio, or store. How it works is fairly straightforward. After connecting Linktree to your Instagram profile, you’ll receive a single link to place in your Instagram bio. Once that link in place, you can customize what it’s linked to within your browser, be it a single website, or a collection of sites you’re looking to direct followers to Say you’re a photographer who’s using Instagram as a marketing tool for your wedding photography. Using Linktree, you can direct Instagram followers to your blog, your portfolio site, and even your other social media accounts. Until now, you would’ve been stuck c...
Read more

EVERYTHING WE KNOW ABOUT THE PIXEL 4, THE MOST-LEAKED PHONE EVER

Image
Google’s  Pixel 3 might have been the  most-leaked phone in history . Long before its unveiling, we knew practically everything about it from unboxing videos, photo comparisons, even a full review of the device. Surely, for the Pixel 4, Google would clamp down on leaks to leave some surprises for its debut on  October 15th , right? Let’s just say, if that was the plan, it didn’t exactly work out. We’ve now seen the Pixel 4 XL from every angle and in three different colors. At least seven different sources have touched this phone, many of them confirming the same specs. We not only know which cameras it’ll have, but also what they may be capable of, including air gestures (go figure). That doesn’t even count information Google has already shared  on purpose. So if you want to know almost everything about the Pixel 4 nearly a month before it’s announced, buckle up. We’ve sifted through all of the rumors and information we can find to compile everything we know —...
Read more

Our favorite iOS apps for the iPhone and iPad in 2018

Image
As 2018 comes to a close, it’s time to look at some our favorite apps of the year. While not all of these are brand new, many of them popped up onto our radar for the first time in 2018, and are definitely worth the attention. Others are some of our favorites that are still best-in-class despite having been around for some time now. We aim to do things differently at TNW, and as such you’re not going to find the recommendations you’re probably used to seeing: Gmail, Skype, Dropbox, and the like. Instead, we want to focus on the best-of-the-best that you may not have heard of, and others that are just special enough to warrant a mention. As always, we’d encourage you to share some of your favorites in the comments below, or on Facebook. Enlight Pixaloop (Free Pixaloop  is one of my favorite apps on the market. Unlike typical image editors that allow you to remove red eye or apply a filter, Pixaloop allows you to create stunning photo animations with a few c...
Read more