The new in the world of technology

T he fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to usability studies, user testing methods utilized in UX design are developed to include the user in the decision-making process. However, many projects are completed with only stakeholder feedback of a prototype. This lack of user experience testing occurs for two reasons: the perceived negative  ROI of user testing  coupled with the concern of scope creep. The perceived ROI on user testing methods From a designer’s perspective, the implementation of usability studies needs no reinforcement. Any  UX designer  who has ever watched people struggle to perform tasks using their prototype understands the value of user testing. Unfortunately, most executives, engineers, and project managers have never had the privilege of witnessing a usability test, so will likely need to...