SoundCloud’s new $5 a month service has the best features for half the price

Less than a year after launching its subscription service, SoundCloud is already making changes to its offering. SoundCloud is introducing a mid-tier offering for $4.99 a month that will remove ads and add offline support to the standard SoundCloud experience. The mid-tier offering will be called SoundCloud Go, while the $10 a month on-demand service formerly known as SoundCloud Go has been rebranded as SoundCloud Go+.
In a statement, SoundCloud CEO Alex Ljung says the addition of a mid-tier plan will help the company bring in more revenue, something SoundCloud has reportedly been struggling withrecently. “By expanding our offering, we not only enhance the experience for listeners on the platform, but also unlock new revenue opportunities to further expand our creator-payout program,” Ljung said.
SoundCloud has had a tumultuous few months, losing its COO and finance director after an acquisition deal with Spotify fell through. The company is currently looking for additional funding, according to the Financial Times, as it may run out of funds before the end of the year.
The biggest question for SoundCloud moving forward — outside of the liquidation issue — is still conversion. According to multiple sources, the company has had trouble converting the 175 million active users that visit the site every month into paying subscribers.
Monetizing the most loved portion of the site — the user- and artist-uploaded content — arguably should’ve been the first move for SoundCloud, but now that it’s happening there’s a chance a mid-tier plan could entice users to finally get a subscription.
SoundCloud says its new subscription tiers will go live later this morning at 8AM ET.

Comments

Post a Comment

Popular posts from this blog

Linktree’s free workaround lets you add multiple links to your Instagram bio

Image
Instagram only gives you one opportunity to link to outside resources inside its photo sharing platform. This might not be a problem for a majority of the users, but for those wanting a little more customization and even more options, it leaves much to be desired. Enter  Linktree , a free tool for Instagram designed to improve traffic to your outside link, be it a blog, portfolio, or store. How it works is fairly straightforward. After connecting Linktree to your Instagram profile, you’ll receive a single link to place in your Instagram bio. Once that link in place, you can customize what it’s linked to within your browser, be it a single website, or a collection of sites you’re looking to direct followers to Say you’re a photographer who’s using Instagram as a marketing tool for your wedding photography. Using Linktree, you can direct Instagram followers to your blog, your portfolio site, and even your other social media accounts. Until now, you would’ve been stuck choosing b
Read more

EVERYTHING WE KNOW ABOUT THE PIXEL 4, THE MOST-LEAKED PHONE EVER

Image
Google’s  Pixel 3 might have been the  most-leaked phone in history . Long before its unveiling, we knew practically everything about it from unboxing videos, photo comparisons, even a full review of the device. Surely, for the Pixel 4, Google would clamp down on leaks to leave some surprises for its debut on  October 15th , right? Let’s just say, if that was the plan, it didn’t exactly work out. We’ve now seen the Pixel 4 XL from every angle and in three different colors. At least seven different sources have touched this phone, many of them confirming the same specs. We not only know which cameras it’ll have, but also what they may be capable of, including air gestures (go figure). That doesn’t even count information Google has already shared  on purpose. So if you want to know almost everything about the Pixel 4 nearly a month before it’s announced, buckle up. We’ve sifted through all of the rumors and information we can find to compile everything we know — and everything we
Read more

Stable Android 10 starts hitting the Galaxy Note10 and Note10+ (Update: Canada)

Image
UPDATE  1 : 2019/12/16 4:35AM PST Previous rollouts UPDATE  2 : 2020/01/06 2:15AM PST Canada Two weeks after the  Galaxy S10 line received its stable One UI 2.0 build , it’s time for the Galaxy Note10 and Note10+ to get the latest Android flavor. According to a report by  SamMobile , the two late-2019 Samsung flagships are receiving the Android 10 update in Germany, although the rollout is limited to a small group of beta testers. This stable release follows a  five-round beta testing  that concluded just a couple of days ago. Samsung is rolling out the stable build only to its beta testers in Germany to possibly look out for any major bug. Besides SamMobile, the confirmation also comes from  some Redditors  who got the update in Germany just a few hours back. The same Reddit users also mention that Google Pay remains broken even after installing this final Android 10 firmware, although it wasn’t immediately clear how widespread the issue is. The Android 10-bas
Read more