EA will be at E3, but don't expect a press conference
After Sony pulled out entirely, EA is taking a very different approach to E3 2019, the company announced today. Instead of a press keynote that shows gamers what they have to look forward to in a single sitting, EA will instead offer multiple live streams throughout the weekend leading up to the show. The live streams will go hand-in-hand with the annual EA Play event that will be held in Los Angeles, California from June 7 through June 9. Gamers in the area for E3 will be able to attend EA Play in-person, but will need to register through EA’s website when registration becomes available. While this sounds like a complete 180 for a company that just a few years ago had a keynote alongside the likes of Sony and Microsoft, EA has slowly been moving away from the traditional approach that other publishers take at the industry’s largest trade show. The times they are a'changing According to a blog post on EA’s website , the new format will offer “more gameplay and